Stop chasing clients.
Start bringing people
into your world.
Most coaches don’t want to cold DM or sell all day. Posting content and hoping people show up isn’t a system either.
That’s why I built the Focus Group.
You bring people in for a low monthly amount. You support them, they get results, they get to know you, and when they need more, working with you becomes the natural next step.
While you’re inside mine, I’ll show you how to build your own.
A better way to grow your coaching business
Stranger
They discover you.
Focus Group
They join your circle at low risk.
Trust
They experience your support and results.
Deeper Coaching
They’re ready for more and choose to work with you.
No pressure. No sales calls. Just support, value and trust.
People need two things
to move forward.
Clarity
A roadmap. What to do next. What to focus on.
Support
Feedback, accountability, questions, encouragement, different perspectives.
Clarity
gives you
direction.
Support
helps you
keep moving.
Clarity without support
is harder.
Support without clarity
goes nowhere.
Together, they create
real progress.
What happens inside the Focus Group?
A clear roadmap
Step-by-step guidance so you always know what to work on next.
Homework & feedback
Do the task, report back, get feedback, learn and move forward.
Support from the group
Ask anything. Share your work. Talk about business, mindset, clients, content, emotions—whatever is getting in the way.
Live call every 2 weeks
~20–30 min teaching on a useful topic, then ~30–40 min for discussion, Q&A and real support.
People helping people
Members support each other. Over time, trusted members become Group Experts.
You’re not only joining a Focus Group.
You’re learning how to build one.
I’ll show you how to create the same system around your own practice so you can bring people in, support them and grow your business.
Build it
Choose the topic, who it’s for and how to structure it.
Bring people in
Invite naturally without cold DMs or feeling salesy.
Give clarity
Create a roadmap and small tasks that move people forward.
Give support
Answer questions, provide feedback and help without burning out.
Build community
Set rules, create participation and develop Group Experts.
Grow your business
Create recurring income and turn the right people into deeper clients.
Your Focus Group
Community
Deeper Offers
You don’t need to be an expert.
You just need to be a few steps ahead and want to help.
Example: a yoga teacher
You don’t need to be the world’s greatest yogi. If you can guide beginners through breathing, basic poses and answer their questions, you can run a Focus Group. There are always people who need what you already know.
No huge audience required
No complicated website
No advanced sales skills
No hundreds of Reels
No need to know everything
Simple pricing
$39
/ month
2 weeks free trial
Cancel anytime
No refunds
Your price is locked for 6 months
Pricing may increase after 6 months with notice.
Our commitment
This is an active group.
Do the work, report back, ask questions and support others when you can.
We keep it low-pressure but high-participation.
Applications are reviewed
We can’t accept everyone. I keep the group small so I can actually support people and protect the culture we’re building. There are rules and values. If it’s not a fit, we may separate ways.
Ready to build your circle
and grow your practice?
Join the Focus Group, get clarity and support, and learn how to build a system that brings people into your world—consistently and naturally.
Apply to Join the Focus Group
2 weeks free to try it out.
Good to know before joining
Click to see important details about the trial, rules, refunds and more.
